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AI-powered website monitoring, explained in plain English
Know when your website is hurting your business before your visitors do
We monitor how real visitors experience and use your website, then use AI to analyse the data, spot trends and identify what needs attention. You get a plain-English weekly report explaining what changed, what matters and what to do next.
Who it's for
Built for small teams who care about their website
Whether you run a single business website or manage dozens of client sites, our weekly reports keep you informed without the noise.
Website Owners
Small businesses, charities and local organisations who want to know their site is healthy without checking dashboards.
Marketing Managers
Responsible for website performance but not performance engineers. Get the insights you need without the technical overhead.
Agencies
Web design, SEO and digital marketing agencies managing multiple client sites. White‑labelled reports your clients will understand.
What you get each week
A report you can actually use
No more checking dashboards. Each week you get a plain-English AI-generated summary of what matters for your website, emailed directly. And when you want to dig deeper, your dashboards are always there.
Sample weekly report
For example: "Mobile visitors experienced slower load times on your services page this week. The report shows the affected page, the trend versus last week, and what to ask your developer to check."
Plain-English Summary
A one-page summary of your website's health written for a human, not an engineer.
Week-on-Week Trends
See at a glance what improved, what became worse, and whether you're on the right track.
Prioritised Suggestions
Pages that deserve attention, with clear suggestions on what to check and why it matters.
Mobile & Desktop
Performance broken down by device type, because your mobile visitors matter as much as desktop users.
Privacy-First Analytics
Visitor analytics that respect GDPR. No cookie consent banner required on your website.
Delivered by Email
Reports arrive in your inbox with no login required, with just the information you need.. Need more detail? A full dashboard is there when you want it.
See exactly what lands in your inbox each week — the executive summary, trends, and recommendations for a real website.
See a sample report How it works
Set up in minutes, understand in seconds
Three simple steps from setup to your first weekly website report.
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Add one lightweight script
Add one line of code to your website. It's lightweight and designed not to slow your site down.
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We monitor and analyse
We track how real visitors experience your site, combining Core Web Vitals with privacy-focused analytics.
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Get your weekly website report
Your plain-English website health report arrives by email, with clear explanations and actionable suggestions.
Comparison
Why not just use Google Analytics?
Google Analytics gives you a huge amount of data, but understanding it takes time and expertise. For smaller organisations, digging through complex dashboards often isn’t practical.
We focus on the visitor data that matters and combine it with real-user Core Web Vitals, Google’s measures of loading speed, responsiveness and visual stability. Google Analytics doesn’t collect these by default. Our engine turns everything into a plain-English weekly report highlighting what changed, what matters, and what needs attention — without you ever opening a dashboard.
Simple, plain-English reports
Instead of relying on complex dashboards, you get a weekly explanation of what matters and what you can safely ignore. You can also generate a report on demand at any time from the dashboard. The dashboards are still there when you want more detail.
Google Ads works with us too
PPC (pay-per-click) advertising through Google Ads doesn't require Google Analytics to measure results. We track which campaigns generate visits and conversions. Plus, we don't need cookie consent modals, unlike GA4 — saving your visitors friction in the UK and EU.
Google Ask Advisor adds a chatbot, not clarity
Google's Ask Advisor answers individual questions about your data — but you still need to log in, know what to ask, and interpret the response. We analyse everything together and tell you what matters in one weekly read. No chatbot needed.
Why it matters
Why monitoring matters even when your site seems fine
Occasional Lighthouse or PageSpeed checks use Google’s website testing tools to assess performance and highlight potential problems. They give you a useful snapshot, but they do not show what real visitors experience across different devices, networks and locations.
Without ongoing monitoring, performance regressions can go unnoticed until visitors complain or search rankings drop.
Different Environments
Real visitors use different devices and networks than your test environment. Lab scores do not reflect real-world experience.
Gradual Regression
Performance issues can appear gradually and be missed by occasional manual checks. Without monitoring, you only find problems when someone complains.
SEO Impact
Google uses real-user Core Web Vitals data for search ranking, not lab scores. What your visitors experience directly affects your SEO.
Site Monitoring
If your site stops sending data, we notify you within 24 hours. Whether it is a tracking issue or your site is actually down, you will know without checking manually.
Capabilities
What powers the service
Everything you need to monitor, understand and report on your website's real-world performance.
Real-user Core Web Vitals - LCP, INP, CLS, FCP, TTFB
Privacy-focused analytics - No cookies, no consent banner required
AI-generated summaries - Executive insights and priorities
Weekly/on-demand email reports - Automated, plain-English delivery
Mobile & desktop analysis - Page-level detail by device type
Monitoring interruption alerts - Alerts when your site stops sending monitoring data
Agency white-labelling - Multi-site monitoring with branded reports
Trust & About
Built with trust in mind
Web Vitals Collector is a UK-based service built by Fusion Edge Development. We believe in transparent monitoring, privacy-first analytics, and giving you control.
UK-based business
Designed, built and operated in the UK by Fusion Edge Development.
Privacy-focused, GDPR-compliant
No cookie consent banner required. Analytics that respect your visitors' privacy.
Cancel anytime
No long-term contracts. Cancel whenever you want, no questions asked.
Built by performance engineers
Web Vitals Collector is developed by Fusion Edge Development, a UK software company specialising in web performance monitoring and infrastructure.