Don’t let launch day be the end of the relationship
Keep looking after every client site once it is live. We monitor visitors, real-user performance, technical SEO and site changes together, then send white-labelled weekly reports your clients understand. No manual reporting. You get the full dashboard for every site; your clients get the branded report.
After launch is when real visitors show you what to improve
Most projects end at handover. Weekly reports give you a reason to keep talking to your clients.
The reporting problem agencies face
You need to prove your work is delivering results. But pulling together performance data, analytics, and explanations for each client takes hours — and that's time you could spend on billable work.
Traffic numbers alone do not give you anything to show a client
Free tools can count each client’s visitors. They do not show how fast each page felt to those visitors, or what changed on the site that week. We put them side by side, in a report you can send under your own brand.
Where each client’s visitors leave
See which pages visitors land on, view and leave from, and how long they stay, next to how those pages perform for real visitors. It gives you a specific page to talk about.
Mobile or desktop
See whether mobile visitors get a slower or less stable page than desktop visitors, page by page, so you know where a fix is worth a client’s budget.
What changed after your work
A weekly check of each site notes changes such as a new title or a page set to noindex. The report shows them next to the client’s traffic and vitals, with dates. It does not claim that one caused the other.
Privacy-friendly analytics, no cookie banner
Visitor figures with no cookies and no personal data, so our analytics need no consent banner. A client who already runs Google Analytics 4 can keep it, and the site then sends data to both. See how it works.
Protect your clients' search visibility
Clients notice when their traffic drops, and rarely know why. Weekly checks show what changed on each site, so you can spot the cause, such as a noindex tag, a broken page or a changed title, and show the fix.
The same weekly check shows whether common AI crawlers are allowed by each client’s robots.txt, and flags the week an accidental block appears. It reports what the site allows, not whether any AI product will mention it.
No tool can promise a ranking, but you will know when a site is working against itself.
How it works for your agency
1. Add your clients
Add each client website to your dashboard. Each site gets its own small monitoring script, pasted in once per site.
2. We monitor, analyse and alert
We track real-user Core Web Vitals and visitor analytics for every client site. Performance data, trends, and anomalies are recorded automatically. We also monitor whether your clients' sites are still sending data — if nothing is received for 24 hours, we alert you so you can investigate. Weekly Lighthouse (PageSpeed) findings for key pages explain what is slowing each client site down, and we flag SSL certificates that are expiring or cannot be verified. You can also name up to three competitor sites or pages for each client and show how that client’s homepage compares, as evidence you can put in front of them.
3. White-labelled reports are sent automatically
Every week, each client receives a branded report showing their website health, key trends, and what to investigate. Your branding, no dashboard access required.
Dashboards for every client, whenever you need them
Reports are great, but sometimes you want to dig deeper. Every client site comes with full dashboard access.
Visitor analytics dashboard
Page views, referrers, countries, devices and browsers. Real-time data for every client site, just like your own analytics.
Core Web Vitals data
LCP, INP, CLS, FCP, TTFB — real-user metrics for every page. Break down by device type, page, and time period.
AI-generated summaries
Automated weekly reports that explain what changed, what matters, and what to do next, with a short action plan once a month. No manual analysis — just the insights you need.
Week-on-week trends
See at a glance what improved, what got worse, and whether your optimisations are working. Trend data across all your client sites.
What you get as an agency
White-labelled reports
Client reports arrive with your branding, not ours. Your clients see your name, your logo, your expertise.
Save hours of reporting time
No more manually pulling Lighthouse scores, PageSpeed data, and analytics for each client. The report builds itself.
Multi-site dashboard
See all your client sites in one place. Spot issues, track trends, and compare performance across your portfolio.
Prove your value to clients
Show clients exactly how their site is performing, what improved, and what needs attention, with Lighthouse findings such as oversized images as evidence of what to fix first. Data-driven reporting builds trust.
Monitoring interruption alerts
We monitor whether each client site is still sending data. If nothing is received for 24 hours, we alert you — so you can investigate before your clients notice.
SSL certificate alerts
We flag client sites whose SSL certificate is expiring or cannot be verified, so you can act before it becomes a client-facing problem.
Activity log
See who changed a site’s settings and when, and when each report went out. Useful when a client asks “did that report send?”. Entries can’t be edited.
Onboard a client, prove your value, then free the slot
Add a new client for as long as you need: a month, a quarter, or until the engagement settles. Show them you care about how their site performs from day one, then move on and use the same slot for your next client.
Show you care from day one
A baseline report in week one, a white-labelled report every week, and weekly checks that flag changes on the site, so the client sees you looking after it. Keep it running for a month, three months or as long as the client needs.
Let the client see the results
The weekly white-labelled reports can be emailed straight to the client as well as to you, so they see what changed and what you fixed without you forwarding anything. If you want everything we hold for the site, ask us first: we export all of its data and report summaries and email them to you as a zip file before the site is deleted.
Move on and reuse the slot
Remove the monitoring script from the client's site, un-assign the client from your account and tell us. We permanently delete the site and all the data stored for it, and its slot is free for your next client.
For example, on Agency 10 (£99 a month for 10 websites) a client monitored for three months works out at about £30, if you reuse the slot straight away.
Agency plans from £49/month
Start with a 30-day free trial. No card required. Cancel anytime.
Do your clients think Google Ads needs Google Analytics?
Many do, but it's a common misconception. Google Ads and Google Analytics are separate tools. You don't need one to measure the other.
Google Ads delivers paid traffic. With ads tagged using auto-tagging or UTM parameters, each client's dashboard shows paid visits and goal conversions by source and campaign, and they get your branded weekly report. No cookie banner is needed for our analytics (unlike GA4 in the UK and EU). Google Analytics is optional for most clients.
You can tell clients you're monitoring the visits and conversions their Google Ads bring in, without GA4's complexity. If a client relies on remarketing audiences or automated bidding on imported conversions, they will still need Google's own tags, which have their own consent requirements.
How does this compare to Google Analytics?
See a side-by-side comparison of features, setup time, and pricing. Including how our automated weekly analysis compares to Google's Ask Advisor chatbot.