Your website is talking. We explain what it means
See how visitors experience your website, what changed this week and what to fix next. Every week, AI reads your visitor numbers, page speed and site changes together and sends plain-English suggestions, with a full dashboard behind them. No technical knowledge required.
You should not need to be a performance engineer to know if your website is healthy
Most website monitoring tools are built for developers. They assume you know what LCP, INP, CLS, and TTFB mean. You should not need to learn a new language just to understand whether your site is working well for your visitors.
We built Web Vitals Collector so you can understand your website's health in one minute a week — no training, no technical knowledge required. When you want to know why something changed, open your dashboard: every tab starts with a plain-English explanation, and every finding names the page it affects.
Visitor numbers alone do not tell you what to fix
Free tools can count your visitors. They do not show how fast each page felt to those visitors, or what changed on your site that week. We put them side by side.
Where visitors leave
See which pages visitors land on, view and leave from, and how long they stay, next to how those pages perform for real visitors.
Mobile or desktop
See whether mobile visitors get a slower or less stable page than desktop visitors, page by page.
What changed on your site
A weekly check of your pages notes changes such as a new title or a page set to noindex. The report shows them next to your traffic and says when they happened in the same week. It does not claim one caused the other.
Privacy-friendly analytics, no cookie banner
Visitor figures with no cookies and no personal data, so our analytics need no consent banner. See how it works.
Fast, stable pages are a better foundation for search
Google uses Core Web Vitals as part of how it judges page experience. We show you how real visitors experience each page, which pages fall short, and what is slowing them down, so you can fix the things that matter first.
We also check the technical basics every week and flag changes that could hurt your visibility, such as a page set to noindex, a page that starts returning errors or a canonical link pointing somewhere else, with before and after in your dashboard and weekly report.
We also check whether common AI crawlers are allowed by your robots.txt and whether your pages can be read without JavaScript, so you can see what your site allows. That is not a promise of a mention in any AI answer.
No tool can promise a ranking, but you will know your pages are not holding you back.
Three simple steps
1. Add one small script
Your web developer or site builder adds one lightweight script to your website. That is it — two minutes, no disruption.
2. We monitor and analyse
We track how real visitors experience your site — how fast it loads, how responsive it feels, and whether anything shifts around on the page. We also monitor whether your site is still sending data, so we can alert you if something goes wrong. Each week we run Google's Lighthouse checks on your key pages to explain what is slowing them down, and we alert you if your SSL certificate is expiring.
3. Get your weekly report by email
Every week, you receive a plain-English email that explains what changed, what deserves attention, and what you can safely ignore. Then open your dashboard to see the pages, devices and changes behind it. You can also generate a report on demand at any time from the dashboard — and have it sent straight to your email.
Everything you need, nothing you don't
Plain-English reports
Written for a human, not an engineer. If you can read a sentence, you can understand your weekly report.
A dashboard built to be used
Reports arrive in your inbox, and your dashboard shows the detail behind them. Every tab starts with a plain-English explanation and every finding names the page it affects, so you can see what to fix without any training.
Privacy-first analytics
No cookies, no personal data collection, no consent banner needed. Your visitors' privacy is respected by default.
Monitoring interruption alerts
If your site stops sending data, we alert you within 24 hours. We also alert you if your SSL certificate is expiring or can’t be verified, so you can investigate before your visitors notice.
Know what to ask your developer to fix
Alongside your real-visitor data, Google's Lighthouse checks key pages and we explain what is slowing them down and why it matters, so you can tell your developer exactly what to look at.
SSL certificate alerts
We alert you if your site's SSL certificate is close to expiring or cannot be verified, before visitors see a browser warning.
Can I track Google Ads without Google Analytics?
Yes. Google Ads doesn't need Google Analytics to measure results. Many people assume they're connected, but they're separate tools.
Google Ads delivers your paid traffic. Tag your ads (auto-tagging or UTM parameters) and your dashboard shows paid visits and goal conversions by source and campaign. Google Analytics is optional unless you rely on remarketing audiences or automated bidding on imported conversions, which we can't provide.
Better yet, our analytics don't need a cookie consent banner (GA4 does in the UK and EU). Google's own Ads conversion tag is separate and has its own consent requirements; see our cookie consent guide. For most website owners, knowing which campaigns bring visitors and which ones convert is enough to make better decisions.
How does this compare to Google Analytics?
See a side-by-side comparison of features, setup time, and pricing on our dedicated comparison page.
Unlike Google Analytics, Web Vitals Collector sends you a plain-English weekly report and a dashboard that explains itself — no training required. We include real-user Core Web Vitals (LCP, INP, CLS), PageSpeed diagnostics, a comparison with up to three competitor sites or pages you name, and visitor analytics with every plan. Automated weekly analysis explains what changed and what needs attention. No cookie consent banner needed, and setup takes two minutes.
£25/month. 30-day free trial. No card required.
Cancel anytime, no questions asked. Start your trial in under two minutes.