Frequently asked questions
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Getting started
8 questions
What exactly does the service monitor?
We track real-user Core Web Vitals — Largest Contentful Paint (LCP), Interaction to Next Paint (INP), and Cumulative Layout Shift (CLS) — plus privacy-focused visitor analytics like page views and visitor counts. We also monitor whether your site is still sending data and alert you if nothing is received for 24 hours. We run weekly PageSpeed (Lighthouse) checks on your key pages to explain the likely causes of slow pages, and alert you if your SSL certificate is expiring. Everything is combined into a plain-English weekly report.
What does the AI actually do?
Each week it reads your real-user Core Web Vitals, your visitor analytics, your PageSpeed results and the changes found on your pages. It writes a short summary, flags anything unusual, and lists suggested actions, each rated by impact and effort with the evidence behind it. It does not claim rankings or indexing, and it does not say that one change caused another. When there is little data, it says so instead of guessing.
Do I get a monthly action plan?
Yes. Once a month the report adds a short plan: what changed, how the numbers last month’s actions aimed at have moved, and up to five actions for the month ahead. It comes as an extra sheet in the report and a section in the email, and stays on the Action plan tab of your dashboard. A new site needs a couple of weeks of reports first.
Who receives the reports?
The weekly report is emailed to the recipients set up for each website. Agencies can send the white-labelled report to their client and also receive a copy themselves. Anyone can generate a report on demand from the dashboard.
Can I see who changed settings or when a report was sent?
Yes. The Activity Log in your dashboard lists changes to your sites and settings, every report we send (scheduled or on demand), sign-ins and the scheduled checks we run, newest first. Agencies see their clients; clients see their own site. Entries can’t be edited and are kept for a year. We record which fields changed, not their contents.
How long does it take to set up?
About two minutes. Add one lightweight script to your website and we start collecting data immediately. Your first weekly report arrives within seven days.
Is the dashboard included on every plan?
Yes. Every plan includes the full dashboard, the weekly report and all monitoring features, with no page-view limits. Plans differ only by the number of websites; Agency plans add white-labelling and a multi-site dashboard.
What if my website gets very few visitors?
Real-user performance data needs traffic to build up. For low-traffic pages, your first report may rely on limited data, and some suggestions may appear only once enough visitors have been measured. We start collecting immediately, so data accumulates with every visitor.
Plans and agencies
3 questions
Can I cancel anytime?
Absolutely. All plans are month-to-month with no long-term contracts. Cancel whenever you want, no questions asked. Your 30-day free trial does not require a credit card.
What happens when I stop monitoring a site?
Remove the monitoring script from the website, un-assign the site from your account if you are an agency, and tell us. We then permanently delete the site and all the data stored for it. If you want a copy first, ask us and we will export your reports and data and email you a zip file before deleting it. The site’s place on your plan is then free for another website.
Can agencies white-label the reports?
Yes. Agency plans include white-labelled reports so you can send professional weekly reports directly to your clients with your branding.
Privacy and analytics
3 questions
Do I need a cookie consent banner?
No. Our analytics are cookieless and privacy-focused. They respect GDPR and do not collect personal data, so no cookie consent banner is required on your website. Our analytics script does not use cookies, does not store data on visitors' devices, and does not collect personal information — that is why no consent banner is required under UK and EU privacy law.
How is this different from Google Analytics?
Google Analytics is powerful, but it is complex, requires a Google account and often relies on cookie consent. It also does not collect Core Web Vitals out of the box. We combine visitor analytics with real-user Core Web Vitals, add PageSpeed diagnostics and SSL certificate checks that Google Analytics does not provide, then turn it into a simple weekly email that explains what matters in plain English. Your full dashboard shows the detail behind it, with every tab explained in plain English and no training required. See the full comparison.
Can I track Google Ads campaigns without Google Analytics?
Yes. Google Ads and Google Analytics are separate tools. Tag your ads (auto-tagging or UTM parameters) and your dashboard shows paid visits and goal conversions by source and campaign, with no cookie banner needed for our analytics. We can't send conversions back to Google Ads or build remarketing audiences, so if you rely on automated bidding with imported conversions or on retargeting, keep Google's own conversion tag too, which has its own consent requirements.
SEO, PageSpeed and Google data
16 questions
Do you check SEO?
We run technical checks that affect search visibility, such as Core Web Vitals (a Google ranking signal) and Google's Lighthouse diagnostics for your key pages, and explain the findings in plain English. We do not track search rankings or keywords.
Will this improve my Google ranking?
We cannot promise rankings, and no honest tool can. What we do is show you whether your pages are fast and stable for real visitors (Core Web Vitals are part of how Google judges page experience), check technical basics such as titles, descriptions, broken links and noindex settings, and flag changes that could hurt your visibility. Rankings also depend on your content and on who links to you, which we do not measure.
Do you track rankings or keywords?
No. We check technical SEO basics and Core Web Vitals on your own pages. We do not track rankings, keywords or backlinks.
Can I compare my website with a competitor?
Yes. You can name up to three websites, or single pages on other sites, that you care about, and the report shows how your homepage compares with each site or page you name: Google’s PageSpeed scores and timings for mobile and desktop, Google’s real-user figures where both sites have them, and a plain count of how each site is organised (pages in the sitemap, sections, navigation). It is available on every plan, and you can change the sites you name at any time.
How do you get the competitor data?
From public sources only. For speed, we send Google the competitor’s public address and Google’s PageSpeed Insights measures the page. For site structure, our crawler reads the competitor’s robots.txt, sitemap and home page once a week, respects the robots.txt, and keeps only counts and navigation labels. We never see a competitor’s visitor data. See our crawler page.
Is the competitor comparison a ranking?
No. It compares your homepage only with the sites and pages you name, so there is no league table, market position or percentile. Speed results come from a simulated test and move between runs, so small gaps are shown as “similar”, and your own visitors’ measurements still decide whether your site passes. The structure counts are descriptive: more pages or sections is not better or worse in itself.
Can you tell me how much traffic a competitor gets?
No. Nothing we use reveals another site’s visitor numbers. Google’s real-user data tells us whether it has measurements for a site, not how many people visit it, so we never estimate competitor traffic.
Why might there be no real-user comparison with a competitor?
Google only publishes real-user data for sites with enough Chrome visitors, so many smaller sites have none. When either side has no data at the same level, the report says so and compares only the lab results. It never guesses the missing figures.
Is this the same as PageSpeed Insights?
No. We use Google's PageSpeed Insights (Lighthouse) to explain the likely causes of slow pages, such as oversized images. Your real visitors' measured experience decides whether a page passes or fails, because lab tests are only an estimate.
What is the Chrome UX Report?
It is Google's dataset of real-world performance measurements from Chrome users, and part of how Google assesses Core Web Vitals. We include it in your PageSpeed results when Google has enough data for your site. Many smaller sites do not have it yet, which is why we also measure your own visitors directly.
Why not just use Google Analytics, Search Console and PageSpeed Insights?
They stay useful, and we do not replace Search Console. The difference is that you would need to open each one, compare the numbers and decide what matters. We put real-user Core Web Vitals, visitor analytics, PageSpeed results and weekly site changes into one report, and list what to fix first. Google’s own AI assistant answers when you ask it a question; our report arrives every week without one.
Does it replace Google Search Console?
No. Search Console shows how Google sees your site in search results, including queries and indexing. We do not replace it. We focus on how your site performs for real visitors and what to fix first.
What does the weekly website check look at?
Up to 50 pages, following the links from your homepage and sitemap, one page at a time. We check page titles and descriptions, headings, broken internal links, noindex and canonical settings, image alt text and structured data, and compare each week with the last. We also note what your robots.txt says about common AI crawlers and whether your pages can be read without JavaScript. It respects your robots.txt and can be switched off per site.
Does Web Vitals Collector check if AI tools can read my site?
It checks the things within your control. Each week we read what your robots.txt says about common AI and search crawlers (for example OpenAI’s, Anthropic’s and Perplexity’s) and tell you whether each is allowed, asked to skip some pages, or asked to stay away. We also flag pages that show no content without JavaScript, structured data that cannot be read, articles without a date or author, and pages with no headings. It reads your robots.txt only: a firewall or CDN can block a crawler without it showing there. See our crawler page for the list.
Does it tell me if I will appear in ChatGPT or other AI answers?
No, and no honest tool can. We report whether your site allows and can be read by AI crawlers, which is the part you control. We do not track whether any AI product mentions or cites your website, and we make no promise that making these checks pass will get you mentioned.
What should I do if my robots.txt blocks AI bots?
That is your choice, and we do not tell you which way to go. Some crawlers collect content to train AI models and others fetch pages so a product can show or cite them; many sites decline the first kind and allow the second. We show what your file asks of each crawler, so you can check it matches what you intended, and we flag a change from one week to the next so an accidental block does not go unnoticed.
Our website crawler
3 questions
What is WebVitalsCollectorBot?
WebVitalsCollectorBot is the website checker of Web Vitals Collector, run by Fusion Edge Development. Once a week it checks websites that our customers (or their agencies) have registered with us and switched site checking on for, so they can see what changed on their pages and what needs fixing. It does not crawl the web at large. If a customer names a competitor to compare with, it also reads that site’s robots.txt, sitemap and home page once a week, and keeps only counts. See our crawler page for details.
How do I block WebVitalsCollectorBot?
Add a rule to your robots.txt using the name WebVitalsCollectorBot. For example, a User-agent line for WebVitalsCollectorBot followed by Disallow: / blocks your whole website, and Disallow: /private/ blocks one section. Changes take effect from our next visit. You can also email [email protected] and we will switch checking off for your website. Full examples are on our crawler page.
What does the crawler store?
For each page it keeps a short list of facts, not the page itself: the HTTP status and redirect, the title and meta description, the canonical link and robots directives, the main heading, the types of structured data, a rough size bucket for the amount of text with fingerprints used only to detect change, counts of links and images without alt text, whether the page needs JavaScript to show its content, the number of second-level headings, whether its structured data can be read and has a modified date and author, and whether it asks search tools not to show snippets. It also records what your robots.txt says about common AI crawlers. It does not store your page HTML, images or any visitor data. Page facts are deleted after 90 days and the record of changes after up to 365 days. For a competitor site that a customer names, it keeps only counts (pages in the sitemap, sections, depth, links on the home page) and the wording of the main navigation, for 90 days.