Frequently asked questions
What exactly does the service monitor?
We track real-user Core Web Vitals — Largest Contentful Paint (LCP), Interaction to Next Paint (INP), and Cumulative Layout Shift (CLS) — plus privacy-focused visitor analytics like page views and visitor counts. We also monitor whether your site is still sending data and alert you if nothing is received for 24 hours. Everything is combined into a plain-English weekly report.
Do I need a cookie consent banner?
No. Our analytics are cookieless and privacy-focused. They respect GDPR and do not collect personal data, so no cookie consent banner is required on your website. Our analytics script does not use cookies, does not store data on visitors' devices, and does not collect personal information — that is why no consent banner is required under UK and EU privacy law.
How is this different from Google Analytics?
Google Analytics is powerful, but it is complex, requires a Google account and often relies on cookie consent. It also does not collect Core Web Vitals out of the box. We combine visitor analytics with real-user Core Web Vitals, then turn it into a simple weekly email that explains what matters in plain English. No dashboards to analyse or training required, although full dashboards are still available when you want more detail. See the full comparison →
Can I track Google Ads campaigns without Google Analytics?
Yes. PPC advertising through Google Ads and Google Analytics are separate tools. Google Ads delivers your paid traffic; we track which campaigns generate visits and conversions. Google Analytics is optional — you only need it for advanced features like audience retargeting. Plus, we don't require the cookie consent modals that GA4 needs in the UK and EU. For most websites, tracking campaign performance is all you need.
How long does it take to set up?
About two minutes. Add one lightweight script to your website and we start collecting data immediately. Your first weekly report arrives within seven days.
Can I cancel anytime?
Absolutely. All plans are month-to-month with no long-term contracts. Cancel whenever you want, no questions asked. Your 30-day free trial does not require a credit card.
Can agencies white-label the reports?
Yes. Agency plans include white-labelled reports so you can send professional weekly reports directly to your clients with your branding.
What if my website gets very few visitors?
Real-user performance data needs traffic to build up. For low-traffic pages, your first report may rely on limited data, and some suggestions may appear only once enough visitors have been measured. We start collecting immediately, so data accumulates with every visitor.